Jefe de Marketing Comercial

About the role

We are looking for a dynamic Trade Marketing Leader who will turn commercial strategies into impactful in‑store experiences that drive brand growth. The role requires a strategic, analytical, and innovative mindset to develop and execute trade marketing initiatives, strengthening the link between brand, channel, and consumer.

Key responsibilities

• Design and implement Trade Marketing strategies aligned with commercial objectives.
• Lead the rollout of visibility plans, activations, and point‑of‑sale execution.
• Analyze performance indicators and market opportunities to maximize results.
• Manage multidisciplinary teams and coordinate projects with commercial and marketing departments.
• Promote execution excellence and sustainable category growth.

Required profile

• Strategic vision with a strong results orientation.
• Leadership capability to guide cross‑functional teams.
• Passion for creating business impact through trade initiatives.
• Analytical mindset to interpret market data and performance metrics.

Required skills