Associate Media Director, Paid Social & Programmatic

About the role

As an Associate Media Director, Paid Social & Programmatic you will drive performance, strategy, and account growth for major multi‑channel paid media clients. Reporting to the Media Director, you will own media strategy, planning, execution, analysis and reporting while leading a small team and serving as the primary client liaison.

Key responsibilities

• End‑to‑end management and strategic oversight of designated paid media accounts, meeting pacing and KPI targets.
• Lead a team of 2‑3 Media Supervisors, delegating tasks, developing their strategic and technical skills, and evaluating performance.
• Develop and execute paid media strategies across programmatic, CTV, OLV, display, native, Meta, Google Search, PMAX, Demand Gen, YouTube and other channels.
• Maintain and grow vendor relationships, playbooks, and private‑marketplace buys.
• Generate reports, write insights and communicate performance to clients, handling escalations as the primary point of contact.

Required profile

• 6‑8+ years of paid media experience managing budgets of $300K‑$3M per month.
• Proven experience in programmatic advertising and Meta Ads; Google suite (Search, PMAX, Demand Gen, YouTube) preferred.
• Experience with multiple DSPs, DMPs and data partners, and familiarity with LinkedIn, TikTok, Reddit or Bing ads a plus.
• Strong client‑facing and team‑management skills, including reporting, insight generation and strategic planning.

Required skills

• Programmatic advertising platforms and DSPs
• Meta (Facebook/Instagram) Ads
• Google Search, Performance Max, Demand Gen, YouTube, Video advertising
• LinkedIn, TikTok, Reddit, Bing advertising (optional)
• Google Analytics, Google Tag Manager, GA4
• Ad copywriting and creative testing
• Full‑funnel strategy, lead generation and brand awareness measurement
• AI‑driven workflow tools