Marketing Specialist (Remote)

About the role

Our client is seeking a Marketing Specialist to join their fully remote pediatric practice. The role focuses on improving local search visibility and supporting content initiatives, requiring independent work and strategic thinking to reach target audiences.

Key responsibilities

• Implement local SEO strategies to improve local search visibility for developmental pediatric care.
• Provide guidance to improve local search visibility.
• Assist with blog creation and content initiatives.
• Provide strategic direction and planning for social media.
• Plan social media to effectively reach parents, schools, and referral sources.
• Operate independently on assigned marketing and SEO tasks.

Required profile

• Local SEO strategy expertise.
• Social media strategy expertise.
• Capability for independent work.
• Strategic local market familiarity.
• C1 or C2 English level.
• Coachable and resilient.
• Detail‑oriented and adaptable.
• Strong ownership and clear communication.

Required skills

• Local SEO strategy
• Social media strategy
• SEO tools
• Social media management tools
• Content management systems