Senior Paid Advertising Strategist – Client Experience

About the role

Power Digital is seeking a Senior Paid Advertising Strategist to lead the execution, performance, and growth of paid media campaigns for its CPG clients. The role focuses on aligning advertising efforts with broader business objectives and delivering measurable results.

Key responsibilities

• Own end‑to‑end performance marketing across paid social and native platforms, including Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing.
• Develop and execute campaign builds, ensuring on‑time delivery and redundancy across channels.
• Conduct keyword research, craft ad copy, and manage bid optimizations.
• Provide regular reporting, insights, and strategic recommendations to clients.
• Collaborate with account leadership to evolve media mix strategy and drive growth.

Required profile

• Advanced spoken and written English.
• Self‑starter with the ability to work autonomously.
• Strong client‑focused mindset and ability to tie advertising actions to business goals.
• Experience in performance marketing and paid media management.

Required skills

• Meta Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Google Ads
• YouTube Ads
• Bing Ads