Paid Media Strategist – Fashion

About the role

Power Digital is seeking a Paid Media Strategist to own the execution, performance, and growth of paid social and paid media campaigns for fashion clients. You will work autonomously, align efforts with client business goals, and collaborate with account leadership to shape strategy.

Key responsibilities

• Full ownership and execution of performance marketing across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
• Lead end‑to‑end campaign builds, production, and optimization, working with specialists when needed.
• Manage client budgets, advise on changes, and provide weekly progress recaps with insights and recommendations.
• Own performance reporting, create presentations, and use data storytelling to guide client decisions.
• Leverage Power Digital’s AI tools and Nova ecosystem to enhance processes.

Required profile

• 2‑3 years of digital marketing experience, including 1‑2 years in an agency setting.
• Minimum 2 years of direct‑response experience in e‑commerce, lead generation, or B2B.
• Strong written and verbal communication, organizational, and project‑management skills.
• Self‑motivated, quick learner, and interested in a long‑term relationship with a growing company.

Required skills

• Meta Ads (direct‑response campaigns)
• Google Ads, Search Engine Marketing, Performance Max, Standard Shopping
• YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Google Analytics
• Google/Microsoft Office Suite