Outbound Campaign Manager – LinkedIn

About the role

We are seeking a Founding LinkedIn Outbound Campaign Strategist to lead the design, execution, and optimisation of LinkedIn outbound initiatives for a fast‑growing AI‑powered growth platform. This full‑time, long‑term contractor position is 100% remote and offers the chance to own end‑to‑end campaign processes.

Key responsibilities

• Research each client’s product, market, and buyer personas to define ideal customer profiles (ICPs) and campaign angles.
• Build highly targeted prospect lists using LinkedIn Sales Navigator and supplementary data sources.
• Craft connection requests, opening messages, follow‑ups, and variations that generate genuine responses.
• Launch and monitor LinkedIn outbound campaigns, tracking acceptance, reply, meeting, and lead‑quality metrics.
• Identify underperforming elements, run structured A/B tests, and iterate quickly to improve results.
• Document campaign tests, outcomes, and learnings, turning successful approaches into repeatable playbooks.

Required profile

• Proven experience building and optimising successful B2B outbound campaigns.
• Strong ability to research ICPs, segment audiences, and write concise, relevant outreach copy.
• Analytical mindset to interpret campaign data and make data‑driven adjustments.

Required skills

• LinkedIn Sales Navigator

What we offer

• Long‑term contract (full‑time)
• Fully remote work arrangement
• Opportunity to shape outbound strategy for an innovative AI startup