GRWM Creator & Content Lead

About the role

Terrific is building a creator‑led shopping experience called GRWM (Get Ready With Me). We are looking for a GRWM Creator & Content Lead to shape and run the creator and content engine across LATAM. You will own the end‑to‑end process of finding, briefing and collaborating with creators to produce engaging, shoppable video content.

Key responsibilities

• Source, recruit and onboard creators and influencers throughout LATAM.
• Build and nurture a strong GRWM creator community.
• Define and execute the social content strategy, including briefs, hooks, scripts and storytelling frameworks.
• Create and maintain a library of repeatable GRWM formats, playbooks and content ideas.
• Plan editorial calendars and manage creator campaigns from concept through execution.
• Identify emerging creators, trends, products and formats before they become mainstream.
• Translate successful content into best‑practice guidelines.
• Collaborate with product and commercial teams to feed creator insights into the GRWM experience.
• Develop signature campaigns and creator moments that showcase the platform’s possibilities.

Required profile

• Deep passion for creator culture and the LATAM social media ecosystem.
• Early awareness of trends on TikTok, Instagram, YouTube and other platforms.
• Ability to evaluate performance metrics and understand why content succeeds.
• Strong relationship‑building skills with creators, comfortable with direct messaging and briefings.
• Creative instincts balanced with data‑driven decision making.
• Highly organized, fast‑moving, resourceful and comfortable working in an AI‑native environment.

Required skills