Especialista en PPC

About the role

We are looking for a PPC Specialist to join our digital marketing agency in Nicaragua. The successful candidate will plan, execute, optimise and analyse paid‑search and social campaigns for a variety of clients, turning ad spend into measurable results.

Key responsibilities

• Plan and manage Google Ads and Meta Ads campaigns.
• Create, configure and optimise campaigns focused on conversions and lead generation.
• Analyse metrics such as CTR, CPC, CPA, ROAS and conversion rate.
• Monitor daily performance and make strategic adjustments.
• Prepare performance reports with conclusions and recommendations.
• Conduct A/B tests on ads, audiences, creatives and strategies.
• Research keywords, audiences and growth opportunities.
• Collaborate with design, content and strategy teams.
• Identify new opportunities to improve campaign profitability.

Required profile

• Analytical, proactive and results‑oriented mindset.
• Strong organisational and follow‑up abilities.
• Excellent communication and teamwork skills.
• Availability to work onsite or remotely according to the role’s conditions.

Required skills

• Google Ads
• Meta Ads
• Excel / Google Sheets
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio

What we offer

• Creative, results‑driven team environment.
• Opportunities to work with diverse brands and sectors.
• Professional growth and learning.
• Dynamic, collaborative workplace.
• Competitive salary based on experience and abilities.
• Potential career development within the agency.