Especialista en PPC

About the role

We are looking for a PPC Specialist to join our digital marketing agency in Nicaragua. You will be responsible for planning, executing, optimizing and analysing paid media campaigns for a variety of clients, turning ad spend into measurable results.

Key responsibilities

• Plan, launch and manage Google Ads and Meta Ads campaigns focused on conversions and lead generation.
• Monitor daily performance, adjust bids, budgets and targeting to meet KPI goals.
• Analyse metrics such as CTR, CPC, CPA, ROAS and conversion rates.
• Prepare performance reports with insights and recommendations for clients.
• Conduct A/B tests on creatives, audiences and bidding strategies.
• Research keywords, audience segments and growth opportunities.
• Collaborate with design, content and strategy teams to align messaging.
• Identify and propose new tactics to improve campaign profitability.

Required profile

• Analytical, proactive and results‑driven mindset.
• Strong organisational skills and attention to detail.
• Ability to interpret data and translate findings into actionable improvements.
• Excellent communication and teamwork abilities.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• Excel / Google Sheets
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio

What we offer

• Creative, results‑focused team environment.
• Opportunities to work with diverse brands and sectors.
• Professional growth and learning.
• Dynamic and collaborative workplace.
• Competitive salary based on experience.
• Career development within the agency.