Embajador de Marca Global

About the role

Flor de Caña is seeking a Global Brand Ambassador to lead the communication of its rum brand across media, government bodies, private sector, trade and consumers worldwide. The role ensures that key brand messages are delivered accurately, trains key clients and media abroad, and supports international ambassador teams.

Key responsibilities

• Maintain constant relationships with all key agents related to the brand.
• Develop, together with local markets, the strategy for opinion leaders, media and strategic alliances.
• Administer the budget for the opinion‑leader and strategic‑alliance program.
• Coordinate the agenda of all public‑relations activities and trainings for the U.S. market.
• Serve international markets with an integrated opinion‑leader program.
• Manage relationships with international partners and strategic alliances.
• Supervise staff work and adjust personnel as needed.
• Present the brand to media and manage the public‑relations agency.
• Travel abroad to train distributors and client staff.
• Propose organizational‑structure changes based on new strategies and objectives.
• Review and approve job descriptions to keep them up‑to‑date.
• Drive development actions for subordinate staff, including internal and external trainings.
• Train the ambassador team and update brand presentation materials.
• Participate in any additional activities requested by the immediate manager.

Required profile

• Bachelor’s degree in Public Relations, Communication, Marketing or International Relations.
• Bilingual proficiency in English and Spanish (essential for negotiations and presentations).
• 5+ years of experience in global public relations, agency management and brand‑ambassador programs, preferably in the spirits or consumer‑goods sector.
• Readiness to travel abroad frequently for fairs, events and trainings.
• Proven experience managing PR agencies and acting as an institutional spokesperson.
• Experience supervising and developing ambassador teams and training international distributors.
• Strong leadership capabilities.

Required skills

• Fluency in English and Spanish.