Sr. Marketing Director

About the role

We are looking for a strategic, metrics‑driven leader to design, execute and scale end‑to‑end marketing strategies for our US operations. The Sr. Marketing Director will head the entire marketing department, overseeing digital marketing, brand management, lead generation and campaign execution.

Key responsibilities

• Develop and implement multi‑channel marketing strategies tailored to the US market, aligning with acquisition and revenue goals.
• Lead, mentor and expand the local marketing team while fostering cross‑departmental collaboration.
• Manage the annual marketing budget, ensuring maximum ROI across paid acquisition, local outreach and digital channels.
• Oversee the full lifecycle of integrated campaigns (paid media, SEO, social, direct response, email) targeting US audiences.
• Direct content and media calendars to deliver culturally resonant messaging.
• Partner with US‑based sales, operations and leadership to align marketing initiatives with sales pipelines and product launches.
• Establish data architecture to track KPIs, cost per lead/acquisition and overall ROI.
• Conduct market research on local customer behavior and regional competitors.

Required profile

• Native or bilingual English (C1/C2) with strong US business communication fluency.
• 5+ years of marketing experience, including 2–3 years in a managerial or director‑level role.
• Proven success planning and executing campaigns targeting US consumers or businesses.
• Bachelor’s degree in Marketing, Business Administration, Communications or related field (Master’s/MBA preferred).
• Ability to work onsite in Managua with daily punctuality by 8:00 AM.

Required skills

• Advanced knowledge of digital acquisition and paid media platforms (Meta Ads, Google Ads).
• Expertise in local SEO and WordPress management.
• Funnel optimization and lead generation tactics.
• Hands‑on experience with enterprise CRM and automation tools (HubSpot, Salesforce or similar).