Paid Advertising Strategist

About the role

The Paid Advertising Strategist will own the execution, performance, and growth of paid media campaigns for a portfolio of clients. Working closely with account leadership, the strategist aligns campaign tactics with broader business objectives and delivers measurable results.

Key responsibilities

• Full ownership of performance marketing across paid social and paid media platforms (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing).
• End‑to‑end campaign build, production, and on‑time delivery across multiple channels.
• Continuous optimization of bids, ad copy, and keyword strategies to meet client goals.
• Management of client budgets and strategic recommendations.
• Reporting, insights generation, and proactive communication with clients.
• Collaboration with specialists to enhance campaign execution when needed.

Required profile

• Self‑starter with a strong focus on client business success.
• Ability to translate data‑driven insights into forward‑thinking strategy.
• Excellent communication skills for client interaction and internal collaboration.

Required skills

• Meta Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Google Ads
• YouTube Ads
• Bing Ads