Paid Advertising Strategist – Client Experience

About the role

The Paid Advertising Strategist owns the execution, performance, and growth of paid media campaigns for a portfolio of clients. Working closely with account leadership, the strategist aligns campaign tactics with broader business goals and acts as a trusted advisor to drive measurable results.

Key responsibilities

• Full ownership of performance marketing across paid social and native platforms (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing).
• End‑to‑end campaign build and production, ensuring on‑time delivery across channels.
• Lead ongoing optimizations, including keyword research, ad copy development, bid adjustments, and routine campaign management.
• Generate and present performance reports, insights, and forward‑thinking strategy to clients.
• Collaborate with specialists when needed to enhance execution.

Required profile

• Advanced proficiency in spoken and written English.
• Self‑starter who works autonomously and takes responsibility for outcomes.
• Strong client‑focused mindset with the ability to translate business objectives into media strategies.
• Excellent analytical thinking and communication skills.

Required skills

• Meta Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Google Ads
• YouTube Ads
• Bing Ads
• Keyword research
• Ad copy development
• Bid optimization
• Campaign management
• Performance reporting