Gerente de Gestión de Base de Suscripción

About the role

The Subscription Base Management Manager is a strategic position responsible for maximizing the value, growth, profitability, and retention of the customer base. The role connects strategy, analytics, innovation, and execution to deliver sustainable results.

Key responsibilities

• Design and execute annual and quarterly customer‑base management strategies, setting priorities, objectives, KPIs and action plans.
• Lead monetisation, growth, upselling, cross‑selling, loyalty, migration and recovery initiatives across customer segments.
• Develop segment‑specific strategies using advanced analytics, artificial intelligence and propensity models.
• Identify opportunities to increase product penetration and adoption, creating new sources of value.
• Manage portfolio, value proposition and pricing strategy to ensure competitiveness and profitability.
• Transform large data volumes into actionable insights, monitoring revenue, margin, adoption, churn, profitability and CLTV.
• Coordinate end‑to‑end execution with commercial, digital, customer service, marketing, product, finance and technology teams.
• Prepare business cases, forecasts and profitability analyses, evaluating investment, return, cost, margin, risk and expected outcomes.
• Establish tracking mechanisms to assess initiative performance and decide on scaling, adjustment or termination.
• Lead and develop a high‑performance team, fostering autonomy, accountability and strategic thinking.

Required profile

• University degree in Business Administration, Industrial Engineering or related fields.
• Minimum 5 years of experience in commercial strategy, customer management, business growth or revenue optimisation roles.

Required skills

• Advanced analytics and data‑driven decision‑making.
• Experience with artificial intelligence and propensity modelling.
• Strong understanding of customer lifecycle, segmentation and value‑based pricing.