Digital Marketing Manager

About the role

CanFi is seeking a hands‑on Digital Marketing & Brand Manager to strengthen its online presence, generate qualified leads and nurture its audience. This fully remote position combines strategic planning with day‑to‑day execution to drive measurable business results.

Key responsibilities

• Develop and execute comprehensive digital marketing and brand strategies.
• Manage social‑media channels and create content campaigns.
• Own email marketing, newsletters, and lead‑nurture workflows.
• Design, launch and optimise paid advertising campaigns and sales funnels.
• Support website and landing‑page optimisation efforts.
• Maintain CRM segmentation, marketing automation and audience targeting.
• Monitor online reviews, brand reputation and respond as needed.
• Track KPIs, conversions, lead quality and overall campaign performance.
• Collaborate closely with sales and leadership to improve lead generation and conversion rates.

Required profile

• Proven experience in digital or growth marketing.
• Strong English communication and copy‑writing abilities.
• Hands‑on experience with paid ads, lead generation and funnel optimisation.
• Understanding of CRM systems and audience segmentation.
• Analytical mindset with a focus on campaign optimisation.
• Ability to work independently and manage multiple initiatives.
• Experience in financial services, credit, debt management or other regulated industries is a plus.

Required skills

• Email marketing platforms
• Marketing automation tools
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)
• CRM systems
• Audience segmentation
• Analytics and KPI tracking