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Competencias
Experiencia
Head - Marketing
TractionApps
2022-05 -
Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.
Head - Digital and Content Marketing
Standard Chartered Bank
2020-03 - 2022-05
Developed a comprehensive engagement plan for existing bank customers and a growth strategy for the mobile app, generating quality leads via paid channels. Created systemised, predictable funnel sequences to convert paid leads into closed clients. Managed and optimized web, social and PR content, enhancing brand visibility and lead conversion. Coordinated cross‑functional teams to align digital initiatives with business objectives.
Idiomas
English
fluent
Ultima actualizacion: hace 2 semanas