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0 anos de experiencia

Competencias

Digital Marketing Content creation Short-form video editing SEO optimization Campaign analytics Meta Business Suite Google Analytics Microsoft Excel Microsoft Access Microsoft Word Canva Fast learner Creative thinker Detail‑oriented Good communicator

Experiencia

Mock Digital Ad Campaign Creator

Designed mock digital advertising campaigns using Canva to explore audience targeting strategies across social platforms. Defined key performance indicators and simulated ad budgeting. Applied basic principles of copywriting and visual design to increase hypothetical click‑through rates. Gained practical insight into campaign setup and performance monitoring.

Short‑Form Video Editor

Produced short‑form videos for TikTok and Instagram, focusing on storytelling and audience engagement. Utilized CapCut and Canva for editing, adding captions, transitions, and branding elements. Tested different formats to optimize watch time and interaction. Demonstrated ability to adapt content to platform‑specific trends.

Campaign Data Analyst (Sample Projects)

Analyzed sample campaign data with Google Analytics, identifying key traffic sources and conversion metrics. Calculated a 15 % improvement in key performance indicators and demonstrated a 4 % increase in generated leads. Produced concise reports highlighting actionable insights for future campaign optimization. Strengthened analytical skills and familiarity with digital measurement tools.

Idiomas

English

fluent

Kiswahili