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Competencias
Experiencia
Sales & Trade Marketing Specialist Benelux
Wella
2025-07 - 2026-07
Managed the Kadus brand across Benelux and Nordics, leading regional product launches and improving pricing accuracy and asset availability. Delivered strategic presentations at bi‑monthly sales conferences and introduced Digital Sales Folders to align field teams. Acted as the single point of contact for key accounts, designing activation plans, promotional materials and customer strategies aligned with sell‑in goals. Produced monthly sales performance dashboards in Power BI, analysing district, brand and promotion data to inform decisions. Mentored interns, overseeing campaign workflows, product launches and creative approvals while controlling the key‑account promotional budget.
Trade Marketeer Belux
Wella
2025-01 - 2025-07
Orchestrated e‑commerce and multi‑channel content localisation for the Belux market, ensuring brand consistency across CRM, website and social media platforms. Strengthened key‑account relationships by providing trade‑marketing support that increased salon engagement and retail sales. Designed regional campaign assets and in‑salon promotional materials to enhance brand storytelling. Equipped sales reps with PR orders and tailored marketing collateral, driving customer retention. Managed prospecting, activation and sampling budgets, overseeing end‑to‑end campaign execution.
Marketing Specialist
Oneteam
2023-06 - 2024-01
Supported the development and implementation of a go‑to‑market strategy that boosted brand awareness and sales. Led social‑media strategy and planning, increasing engagement and follower growth. Collaborated with cross‑functional teams to create compelling content and coordinate promotional activities. Utilised analytics tools to measure campaign performance and optimise future initiatives.
Idiomas
English
fluent
Ultima actualizacion: hace 3 semanas